Cita APA (7a ed.)

Briggs, R., & Stuart, G. (2006). What sticks: Why most advertising fails and how to guarantee yours succeeds. Kaplan.

Cita Chicago Style (17a ed.)

Briggs, Rex, y Greg Stuart. What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds. Chicago: Kaplan, 2006.

Cita MLA (9a ed.)

Briggs, Rex, y Greg Stuart. What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds. Kaplan, 2006.