APA (7th ed.) Citation

Diamond, E., & Bates, S. (1984). The spot: The rise of political advertising on television. MIT Press.

Chicago Style (17th ed.) Citation

Diamond, Edwin, and Stephen Bates. The Spot: The Rise of Political Advertising on Television. Cambridge, Mass.: MIT Press, 1984.

MLA (9th ed.) Citation

Diamond, Edwin, and Stephen Bates. The Spot: The Rise of Political Advertising on Television. MIT Press, 1984.

Warning: These citations may not always be 100% accurate.