Subscribed : why the subscription model will be your company's future - and what to do about it

Subscribed why the subscription model will be your company's future - and what to do about it

"Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning"--

Detalles Bibliográficos
Autor principal: Tzuo, Tien (-)
Formato: Libro
Idioma:Inglés
Publicado: New York, New York : Portfolio/Penguin [2018]
Materias:
Planificación estratégica
Ver en Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991002541069708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Tabla de Contenidos:
  • The end of an era
  • Flipping the retail script
  • The new golden age of media
  • Planes, trains & automobiles
  • Companies formerly known as newspapers
  • Swallowing the fish : lessons from the rebirth of tech
  • Manufacturing : the biggest transformation of all
  • That WTF moment
  • Beta forever : the new rules of innovation
  • Marketing : rethinking the 4 P's
  • Sales : the eight new growth strategies
  • IT : subscribers, not SKUs
  • Building a subscription culture with the Padre operating model
  • The subscription economy.

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