Measuring psychological responses to media messages
| Otros Autores: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Hillsdale [etc.] :
Lawrence Erlbaum Associates
1994
|
| Colección: | LEA's communication series
|
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991002488759708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Think-aloud and thought-list procedures in investigating mental processes / Michael A. Shapiro
- Continuous response measurement (CRM) / Frank Biocca, Prabu David, and Mark West
- Using eyes on screen as a measure of attention to television / Esther Tho
