Advertising campaign planning : developing an advertising-based marketing plan

Advertising campaign planning developing an advertising-based marketing plan

Bibliographic Details
Main Author: Avery, Jim, (1947- ) (-)
Format: Book
Language:Inglés
Published: Chicago : Copy Workshop 1993
Subjects:
Planificación de medios publicitarios
Marketing > Planificación
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991002467659708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:208 p. ; 24 cm
Bibliography:Incluye referencias bibliográficas

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