Cita APA (7a ed.)

Schultz, D. E., & Barnes, B. (1995). Strategic advertising campaigns (4th ed.). NTC Business Books.

Cita Chicago Style (17a ed.)

Schultz, Don E., y Beth Barnes. Strategic Advertising Campaigns. 4th ed. Lincolnwood: NTC Business Books, 1995.

Cita MLA (9a ed.)

Schultz, Don E., y Beth Barnes. Strategic Advertising Campaigns. 4th ed. NTC Business Books, 1995.