Cita APA (7a ed.)

West, A. (1988). Cases in marketing techniques, analysis, alternatives, action (1a ed.). Chapman & Hall Ltd.

Cita Chicago Style (17a ed.)

West, A. Cases in Marketing Techniques, Analysis, Alternatives, Action. 1a ed. London: Chapman & Hall Ltd, 1988.

Cita MLA (9a ed.)

West, A. Cases in Marketing Techniques, Analysis, Alternatives, Action. 1a ed. Chapman & Hall Ltd, 1988.