Research methods for business students
| Autor principal: | |
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| Otros Autores: | , |
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
Pearson
[2019]
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| Edición: | 8a ed |
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991002436719708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Publisher's acknowledgements
- Business and management research, reflective diaries and the purpose of this book
- Formulating and clarifying the research topic
- Critically reviewing the literature
- Understanding research philosophy and approaches to theory development
- Formulating the research design
- Negotiating access and research ethics
- Selecting samples
- Utilising secondary data
- Collecting data through observation
- Collecting primary data using research interviews and research diaries
- Collecting primary data using questionnaires
- Analysing data quantitatively
- Analysing data qualitatively
- Writing and presenting your project report
- Bibliography
- Appendices
- Glossary
- Index.
