Hitting the sweet spot how consumer insights can inspire : better marketing and advertising
Autor principal: | |
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Formato: | Libro |
Idioma: | Inglés |
Publicado: |
Chicago :
Copy Workshop
1992
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Edición: | 4th printing |
Materias: | |
Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991002434279708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |