APA (7th ed.) Citation

Fortini-Campbell, L. (1992). Hitting the sweet spot: How consumer insights can inspire : better marketing and advertising (4th printing.). Copy Workshop.

Chicago Style (17th ed.) Citation

Fortini-Campbell, Lisa. Hitting the Sweet Spot: How Consumer Insights Can Inspire : Better Marketing and Advertising. 4th printing. Chicago: Copy Workshop, 1992.

MLA (9th ed.) Citation

Fortini-Campbell, Lisa. Hitting the Sweet Spot: How Consumer Insights Can Inspire : Better Marketing and Advertising. 4th printing. Copy Workshop, 1992.

Warning: These citations may not always be 100% accurate.