Jewler, A. J. (1995). Creative strategy in advertising (5th ed.). Wadsworth.
Cita Chicago Style (17a ed.)Jewler, A. Jerome. Creative Strategy in Advertising. 5th ed. Belmont [etc.]: Wadsworth, 1995.
Cita MLA (9a ed.)Jewler, A. Jerome. Creative Strategy in Advertising. 5th ed. Wadsworth, 1995.
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