APA (7th ed.) Citation

Tedlow, R. S. (1990). New and improved: The story of mass marketing in America. Basic Books.

Chicago Style (17th ed.) Citation

Tedlow, Richard S. New and Improved: The Story of Mass Marketing in America. New York: Basic Books, 1990.

MLA (9th ed.) Citation

Tedlow, Richard S. New and Improved: The Story of Mass Marketing in America. Basic Books, 1990.