APA (7th ed.) Citation

Yeshin, T. (1995). Marketing communications strategy. Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

Yeshin, Tony. Marketing Communications Strategy. Oxford: Butterworth-Heinemann, 1995.

MLA (9th ed.) Citation

Yeshin, Tony. Marketing Communications Strategy. Butterworth-Heinemann, 1995.

Warning: These citations may not always be 100% accurate.