High concept : movies and marketing in Hollywood

High concept movies and marketing in Hollywood

Bibliographic Details
Main Author: Wyatt, Justin, 1963- (-)
Format: Book
Language:Inglés
Published: Austin : University of Texas Press 1994
Edition:1st ed
Series:Texas film studies series
Subjects:
Películas cinematográficas > Marketing > Estados Unidos.
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991002343739708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:x, 237 p. : il. ; 23 cm
Bibliography:Includes bibliographical references (p. [203]-225) and index
ISBN:9780292790902
9780292790919

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