Cita APA (7a ed.)

Walden, G., & Lawler, E. (1993). Marketing masters: Secrets of America's best companies. HarperBusiness.

Cita Chicago Style (17a ed.)

Walden, Gene, y Ed Lawler. Marketing Masters: Secrets of America's Best Companies. New York, NY: HarperBusiness, 1993.

Cita MLA (9a ed.)

Walden, Gene, y Ed Lawler. Marketing Masters: Secrets of America's Best Companies. HarperBusiness, 1993.