Guerrilla marketing attack : new strategies, tactics, and weapons for winning big profits for your small business

Guerrilla marketing attack new strategies, tactics, and weapons for winning big profits for your small business

Detalles Bibliográficos
Autor principal: Levinson, Jay Conrad (-)
Formato: Libro
Idioma:Inglés
Publicado: Boston : Houghton Mifflin 1989
Materias:
Marketing
Pequeñas y medianas empresas > Gestión
Publicidad
Ver en Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991002303949708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Tabla de Contenidos:
  • One hundred weapons for the attack
  • The personality of the successful guerrilla
  • The seven-word winning credo
  • From an art to a science
  • Why launch an attack?
  • Basic training for guerrillas
  • A dozen tactics to consider
  • Gaining effective media support
  • Direct marketing, guerrilla style
  • The most important person
  • Thirty-three marketing myths
  • Maintaining the attack--and the profits information arsenal for guerrillas.

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