Service management operations, strategy, information technology

The ninth edition continues to acknowledge and emphasize the essential uniqueness of service management. The text is organized in four parts: Part One: Understanding Services, which provides a historical context as well as distinguishes the distinctive characteristics of service operations; Part Two...

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Detalles Bibliográficos
Autor principal: Bordoloi, Sanjeev (-)
Otros Autores: Fitzsimmons, James A., autor (autor), Fitzsimmons, Mona J., autor
Formato: Libro
Idioma:Inglés
Publicado: New York, NY : McGraw Hill Education 2019
Edición:9th ed
Materias:
Ver en Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991002218329708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

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