Key marketing concepts
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Inglés |
| Published: |
Basingstoke [etc.] :
MacMillan
1995
|
| Edition: | 1st pub |
| Series: | Macmillan business
|
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991002136749708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Physical Description: | XII, 246 p. ; 24 cm |
|---|---|
| ISBN: | 9780333645635 |
