Cita APA (7a ed.)

McDonald, M., Dumbar, I., & Marshall, C. (1995). Market segmentation: A step-by-step approach to creating profitable market segments. Macmillan Press.

Cita Chicago Style (17a ed.)

McDonald, Malcolm, Ian Dumbar, y Colin Marshall. Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments. Houndmills [etc]: Macmillan Press, 1995.

Cita MLA (9a ed.)

McDonald, Malcolm, et al. Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments. Macmillan Press, 1995.