Contemporary marketing and consumer behavior : an anthropological sourcebook

Contemporary marketing and consumer behavior an anthropological sourcebook

Bibliographic Details
Other Authors: Sherry, John F., editor literario (editor literario)
Format: Book
Language:Inglés
Published: Thousand Oaks [etc.] : Sage 1995
Subjects:
Marketing > Aspectos sociales > Estudios, ensayos, etc.
Consumidores > Conducta > Estudios, ensayos, etc.
Comunicación en marketing > Estudios, ensayos, etc.
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991002135859708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XVII, 482 p. : il. ; 23 cm
ISBN:9780803957534

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