Copywriting for beginners guide the ultimate copywriter's handbook to writing powerful advertising, sales and marketing copy

"Copywriting refers to a copy written for advertising and publicity purposes and aims to convince or compel the target audience. Copywriting services are offered by marketing and advertising agencies and utilized by commercial organizations to promote their ideas, brand, product or services. Th...

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Detalles Bibliográficos
Autor principal: Alderman, Robert (-)
Formato: Libro
Idioma:Inglés
Publicado: [S.l.] : [s.n.] 2015
Materias:
Ver en Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991002030329708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

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