Brand/story cases and explorations in fashion branding
"Brand/Story: Cases and Explorations in Fashion Branding, Second Edition examines how a retailer, manufacturer, or designer label uses storytelling to grab a consumer's interest. For consumers, branding tells the story and creates the identity for a product, a person, and a company. Using...
| Otros Autores: | |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York [etc.] :
Bloomsbury
2016
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| Edición: | 2th ed |
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991002009519708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
