APA (7th ed.) Citation

Rutherford, P. (1994). The new icons?: The art of television advertising. University of Toronto Press.

Chicago Style (17th ed.) Citation

Rutherford, Paul. The New Icons?: The Art of Television Advertising. Toronto [etc.]: University of Toronto Press, 1994.

MLA (9th ed.) Citation

Rutherford, Paul. The New Icons?: The Art of Television Advertising. University of Toronto Press, 1994.