Advertising media sourcebook

Bibliographic Details
Main Author:	Barban, Arnold M. (-)
Other Authors:	Jugenheimer, Donald W., 1943-, coautor (coautor), Turk, Peter, coautor
Format:	Book
Language:	Inglés
Published:	Lincolnwood : NTC Business Books 1996
Edition:	4rd ed
Subjects:	Planificación de medios publicitarios > Estados Unidos.
See on Universidad de Navarra:	https://unika.unav.edu/discovery/fulldisplay?docid=alma991001966159708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

Description
Physical Description:	V, 122 p. ; 28 cm
ISBN:	9780844231594

Similar Items