Marketing
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
Boston [etc.] :
Irwin/McGraw-Hill
2000
|
| Edition: | 6th ed |
| Series: | The Irwin/McGraw-Hill series in marketing
|
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991001959269708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Physical Description: | XXXII, 736 p. : col. il. ; 29 cm + CDRom |
|---|---|
| Bibliography: | Bibliografía (p. 674-695) e índices |
| ISBN: | 9780073656458 |
