The role of culture and advertising industry environments in shaping advertising messages in the United Kingdom, Germany, France, and Spain a cross-national analysis
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Format: | Thesis |
Language: | Inglés |
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Ann Arbor :
University Microfilms International
2007
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Series: | UMI Dissertation services
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Subjects: | |
See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991001941889708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |