The role of culture and advertising industry environments in shaping advertising messages in the United Kingdom, Germany, France, and Spain a cross-national analysis

Bibliographic Details
Main Author: Lin, Man-Chi (-)
Format: Thesis
Language:Inglés
Published: Ann Arbor : University Microfilms International 2007
Series:UMI Dissertation services
Subjects:
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991001941889708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

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