Street-smart advertising how to win the battle of the buzz

Bibliographic Details
Main Author: Berman, Margo, 1947- (-)
Format: Book
Language:Inglés
Published: Lanham, Md. : Rowman & Littlefield Publishers cop. 2007
Subjects:
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991001886909708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XII, 237 p. : il. bl. y n. ; 24 cm
Bibliography:Incluye referencias bibliográficas (p. 231-232) e índice
ISBN:9780742541368
9780742541375