Advertising sin and sickness the politics of alcohol and tobacco marketing, 1950-1990
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
DeKalb :
Northern Illinois University Press
2007.
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| Materias: | |
| Acceso en línea: | Table of contents only |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991001886779708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Introduction : health, morality, and free speech
- The failed fight to ban alcohol advertising, 1947-1958
- Temperance and mass society
- The industries' regulatory response
- Legislative battles: politics and rhetoric
- The battle to regulate cigarette marketing, 1960s
- Emergence of the postwar antismoking movement
- The warning label debate
- The next push : restricting advertising
- The new temperance movement and alcohol marketing restrictions
- 1970s and 1980s
- The political, legal, and scientific context of regulation
- Policy contests: warning labels and advertising controls
- Conclusion: the elusive quest for restraints.
