APA (7th ed.) Citation

Kaid, L. L., & Holtz-Bacha, C. (2006). The sage handbook of political advertising. SAGE Publications.

Chicago Style (17th ed.) Citation

Kaid, Lynda Lee, and Christina Holtz-Bacha. The Sage Handbook of Political Advertising. Thousand Oaks, California: SAGE Publications, 2006.

MLA (9th ed.) Citation

Kaid, Lynda Lee, and Christina Holtz-Bacha. The Sage Handbook of Political Advertising. SAGE Publications, 2006.