Foundations of marketing communications a European perspective

Bibliographic Details
Main Author: Pelsmacker, Patrick de, 1957- (-)
Other Authors: Geuens, Maggie, 1969-, Bergh, Joeri van den, 1971-
Format: Book
Language:Inglés
Published: Harlow, England : Prentice Hall Financial Times [2005]
Edition:1st. publ
Subjects:
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991001886509708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XIV, 328 p. : il. ; 25 cm
Bibliography:Incluye referencias bibliográficas e índices
ISBN:9780273703860