Pelsmacker, P. d., Geuens, M., & Bergh, J. v. d. (2005). Foundations of marketing communications: A European perspective (1st. publ.). Prentice Hall Financial Times.
Cita Chicago Style (17a ed.)Pelsmacker, Patrick de, Maggie Geuens, y Joeri van den Bergh. Foundations of Marketing Communications: A European Perspective. 1st. publ. Harlow, England: Prentice Hall Financial Times, 2005.
Cita MLA (9a ed.)Pelsmacker, Patrick de, et al. Foundations of Marketing Communications: A European Perspective. 1st. publ. Prentice Hall Financial Times, 2005.
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