Advertising on trial : consumer activism and corporate public relations in the 1930s

Advertising on trial consumer activism and corporate public relations in the 1930s

Bibliographic Details
Main Author: Stole, Inger L. (-)
Format: Book
Language:Inglés
Published: Urbana ; Chicago : University of Illinois Press 2006.
Series:The History of communication
Subjects:
Publicidad > Estados Unidos > Historia.
Relaciones públicas > Estados Unidos.
Relaciones públicas > Empresas > Estados Unidos.
Online Access:Sumario
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991001884159708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XVIII, 290 p. ; 24 cm
Bibliography:Incluye referencias bibliográficas (p. 209-277) e índice
ISBN:9780252030598
9780252072994

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