Advertising on trial consumer activism and corporate public relations in the 1930s
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
Urbana ; Chicago :
University of Illinois Press
2006.
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| Series: | The History of communication
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| Subjects: | |
| Online Access: | Sumario |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991001884159708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Table of Contents:
- The rise of a corporate culture : early consumer response
- Advertising challenged : the creation of consumers' research and the rise of the 1930s consumer movement
- The drive for legislation to establish federal advertising regulation, 1933-1935
- A consumer movement divided : the birth of Consumers Union Inc.
- Defining the "consumer agenda," the business community joins the Frey
- Legislative closure : the Wheeler-Lea Amendment
- Witch hunt, red baiting, and the end to the radical critique of advertising.
