Rethinking public relations PR propaganda and democracy
The second edition of Rethinking Public Relations builds on the first with new thoughts, data and evidence presented in an accessible style. It develops thinking on the most important question facing PR today--its relationship with democracy--and finds a balance of advantages and disadvantages which...
| Autor principal: | |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
Routledge
2006.
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| Edición: | 2nd ed |
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991001883209708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- A great Niagara of PR
- PR from top to bottom
- A future with PR
- PR and propaganda
- PR propaganda in the UK
- Can PR and democracy co-exist?
- Is PR damaging democracy?
- Ethics, social responsibility, stakeholders
- Politics, corporate PR, campaigning
- Markets, branding, reputation
- Media matters
- The consequences of PR propaganda.
