Mitos del marketing que están matando a los negocios

Bibliographic Details
Main Author: Clancy, Kevin J., 1942- (-)
Other Authors: Shulman, Robert S., 1951-, Haas, Roberto A.
Format: Book
Language:Castellano
Published: Madrid [etc.] : McGraw-Hill 1995
Subjects:
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991001827889708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XXXIV, 341 p. ; 24 cm
ISBN:9780070111240