APA (7th ed.) Citation

Shanklin, W. L., & Ryans, J. K. (1987). Essentials of marketing high technology. Lexington Books.

Chicago Style (17th ed.) Citation

Shanklin, William L., and John K. Ryans. Essentials of Marketing High Technology. Lexington: Lexington Books, 1987.

MLA (9th ed.) Citation

Shanklin, William L., and John K. Ryans. Essentials of Marketing High Technology. Lexington Books, 1987.