Cita APA (7a ed.)

Shanklin, W. L., & Ryans, J. K. (1987). Essentials of marketing high technology. Lexington Books.

Cita Chicago Style (17a ed.)

Shanklin, William L., y John K. Ryans. Essentials of Marketing High Technology. Lexington: Lexington Books, 1987.

Cita MLA (9a ed.)

Shanklin, William L., y John K. Ryans. Essentials of Marketing High Technology. Lexington Books, 1987.