Visual and multimodal communication applying the relevance principle
Presentación editorial: "It is a truth universally acknowledged that visual information plays an ever greater role in modern communication. Undoubtedly, language remains our species' most sophisticated channel for exchanging information, but the verbal mode is increasingly complemented, so...
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
Oxford University Press
2020
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991001792059708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Preliminaries
- Relevance Theory-Basics
- Adapting Relevance Theory to Accommodate Visual Communication
- Relevance Theory and Mediated Mass-Communication
- Genre
- Case Studies: Pictograms, Logos, and Traffic Signs-- Case Studies: Advertising
- Case Studies: Political and Non-Political Cartoons
- Case Studies: Comics
- Controversial Communication
- Concluding Remarks.
