Management and economics of communication
| Otros Autores: | , |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Boston ; Berlin :
De Gruyter
2020
|
| Colección: | Handbooks of communication science ;
30 |
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991001785219708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Frontmatter
- Preface to Handbooks of Communication Science series
- Contents
- 1 Management and economics of media and communication – History and definition of the field
- 2 Industrial organization of media markets and competition policy
- 3 Approaches from strategic management: Resource-based view, knowledge-based view, and dynamic capability view
- 4 (New) Institutional media economics
- 5 Political economy
- 6 Quantitative methods
- 7 Qualitative methods in media management research
- 8 Convergence
- 9 Content platforms
- 10 Media concentration
- 11 (Re)defining public service media from an economic perspective: Damned if they do, damned if they don’t
- 12 Innovation & creativity: Media as business and commons
- 13 Labour and risk in the media industries: Individual and organisational perspectives
- 14 Media and the economic cycle
- 15 Designing marketing models for media products
- 16 Branding: Media brands and brands as media
- 17 Transnational media and their management
- 18 North America
- 19 Latin America
- 20 Media management and economics research in Northern Europe
- 21 Southern Europe
- 22 Central and Eastern Europe
- 23 East Asia
- 24 Media management and economics research in China
- 25 Media economics in India: Traversing the Rubicon?
- 26 Australia and New Zealand
- 27 Media management scholarship and research: Emergence and trends of the discipline in Africa
- 28 New media and the need for new analytical frameworks: Dual challenges to media economics and policy analysis
- Contributors
- Index
