Cita APA (7a ed.)

Leenders, M. R. (1988). Reverse marketing. The new supplier relationship. Free Press.

Cita Chicago Style (17a ed.)

Leenders, Michiel R. Reverse Marketing. The New Supplier Relationship. New York: Free Press, 1988.

Cita MLA (9a ed.)

Leenders, Michiel R. Reverse Marketing. The New Supplier Relationship. Free Press, 1988.