3G marketing communities and strategic partnerships
3G and its related modern services opportunity is a new game for mobile operators and presents challenges that the modern marketing staffs at mobile operators are not experienced in. No comprehensive book currently exists on how to market the new mobile services. As 3G networks come on line, and wit...
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| Otros Autores: | , |
| Formato: | Libro |
| Idioma: | Inglés |
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Chichester, West Sussex :
Wiley
2004.
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| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991001748739708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Foreword. Introduction. Market Intelligence. Segmentation. Service Development and Management. Partnership Management. Terminals. Distribution. Portals. Promotion. Branding. Service Adoption. Reachability. Selling Mobile Services. Tariffing. Billing. Other Revenue Streams. Combatting Churn. Marketing Plan. Postscript.
