The design of business why design thinking is the next competitive advantage
| Autor principal: | |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Boston, Massachusett :
Harvard Business Press
cop. 2009
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991001746859708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- The knowledge funnel : how discovery takes shape
- The reliability bias : why advancing knowledge is so hard
- Design thinking : how thinking like a designer can create sustainable advantage
- Transforming the corporation : the design of Procter & Gamble
- The balancing act : how design-thinking organizations embrace reliability and validity
- World-class explorers : leading the design-thinking organization
- Getting personal : developing yourself as a design thinker
