Geodemographics, GIS and neighbourhood targeting
Geodemographic classification is ‘big business’ in the marketing and service sector industries, and in public policy there has also been a resurgence of interest in neighbourhood initiatives and targeting. As an increasing number of professionals realise the potential of geographic analysis for thei...
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| Otros Autores: | , |
| Formato: | Libro |
| Idioma: | Inglés |
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Chichester :
John Wiley
cop. 2005
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| Colección: | Mastering GIS
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| Materias: | |
| Acceso en línea: | Sumario |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991001553449708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
