Cita APA (7a ed.)

Baker, S., & Baker, K. (1993). Market mapping: How to use revolutionary new software to find, analyze, and keep customers. McGraw-Hill.

Cita Chicago Style (17a ed.)

Baker, Sunny, y Kim Baker. Market Mapping: How to Use Revolutionary New Software to Find, Analyze, and Keep Customers. New York [etc.]: McGraw-Hill, 1993.

Cita MLA (9a ed.)

Baker, Sunny, y Kim Baker. Market Mapping: How to Use Revolutionary New Software to Find, Analyze, and Keep Customers. McGraw-Hill, 1993.