Understanding consumer decision making the means-end approach to marketing and advertising strategy
| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
Mahwah, N.J. :
L. Erlbaum
2001
|
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991001480919708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Physical Description: | xvii, 447 p. : il. ; 24 cm |
|---|---|
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 9780805817300 9780805817317 |
