Cita APA (7a ed.)

Reynolds, T. J., & Olson, J. C. (2001). Understanding consumer decision making: The means-end approach to marketing and advertising strategy. L. Erlbaum.

Cita Chicago Style (17a ed.)

Reynolds, Thomas John, y Jerry Corrie Olson. Understanding Consumer Decision Making: The Means-end Approach to Marketing and Advertising Strategy. Mahwah, N.J.: L. Erlbaum, 2001.

Cita MLA (9a ed.)

Reynolds, Thomas John, y Jerry Corrie Olson. Understanding Consumer Decision Making: The Means-end Approach to Marketing and Advertising Strategy. L. Erlbaum, 2001.