Cita APA (7a ed.)

Ford, B., & Ford, J. (1993). Television and sponsorship ([1st pub.].). Focal Press.

Cita Chicago Style (17a ed.)

Ford, Bianca, y James Ford. Television and Sponsorship. [1st pub.]. Oxford [etc.]: Focal Press, 1993.

Cita MLA (9a ed.)

Ford, Bianca, y James Ford. Television and Sponsorship. [1st pub.]. Focal Press, 1993.