Coopetition in international business
"This book addresses a new philosophy or a major strategy that is emerging today in international business: simulaneous competition and cooperation between multinational enterprises (MNEs) and their global rivals, foreign governments, alliance partners, and corporate members. ... Coopetition g...
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Denmark ; Herndon, VA :
Copenhagen Business School Press
c2004.
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| Edición: | 1st ed |
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991001360489708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Coopetition with global rivals
- Coopetition with foreign governments
- Coopetition with alliance partners
- Coopetition within a multinational enterprise
- Conclusion: a coopetition perspective of international business.
