Coopetition in international business
"This book addresses a new philosophy or a major strategy that is emerging today in international business: simulaneous competition and cooperation between multinational enterprises (MNEs) and their global rivals, foreign governments, alliance partners, and corporate members. ... Coopetition g...
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
Denmark ; Herndon, VA :
Copenhagen Business School Press
c2004.
|
| Edition: | 1st ed |
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991001360489708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
