Advertising media planning

Bibliographic Details
Main Author: Sissors, Jack Zanville, 1919- (-)
Other Authors: Surmanek, Jim, coautor (coautor)
Format: Book
Language:Inglés
Published: Chicago : Crain Books 1982
Edition:2nd ed
Subjects:
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991001355319708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:IX, 445 p. con tabl., graf. ; 25 cm